I saw a really stupid item from
Fox News the other day on MMFA. They were trumpeting the results of a POLL that,
they claimed showed that they were more balanced that the other media outlets. As is par for the course with Fox, there are several problems with both the claim and interpretation.
1) The poll was old and it's data contradicted by a more recent poll's data.
2) It polled the political affiliation of the VIEWERSHIP, not the content of their broadcast: It showed that they have a ~50/50 split of Democratic vs. Republicans viewers, while other networks have almost entirely Democratic audiences.
(So... Going by that
kind of logic,
Eminem would have been BLACK.)
The thing is... I don't think either poll says anything particularly profound about
Fox at all. Consider this: The percentage of Democrats to
Republicans in this country in somewhere between 50/50 and 60/40, slightly favoring the Democrats. So what this polling data tells ME is that Republicans pretty much refuse to watch anything
except Fox, whilst Democrats prefer to get their news and opinion from a variety of sources. That says for more about Republicans that it does about
Fox, and it doesn't say much for 'em at that. (No tolerance for
Cognitive Dissonance, you see.)
Now... Goofy Polling Data is far from just a problem at Fox. A few weeks (months?) back, I heard a story on
NPR. They were reporting on a Poll that saying (something like) 80% of Americans were "angry" with "how things were in Washington." (The numbers may not be right, and I'm paraphrasing the poll, but I hope you get the idea.) Now, they went to cite the
conventional wisdom that an angry populace is a bad thing for the
incumbent party. Well... that's certainly possible, but do you know what they DIDN'T report? (Or apparently ask as a follow-up
question?)
WHY are people angry?
WHAT or
WHO are they ANGRY
AT? It certainly could be that everyone pissed at the Democrats and their "socialist
agenda." (Which is nonsense, but you wan't hear that on Fox!) It's also just as likely that people were pissed at
Republicans for obstructing EVERYTHING and refusing to work with a party that is trying to work with
them to solve this country's problems.
Are they angry at the direction we're heading, or the fact that we're not going there fast enough?!And THAT'S the problem with the way polls are conducted and reported. They
always leave me with an OBVIOUS and EASY follow-up question (or two) that was either not asked or not reported. And what good is applying
conventional wisdom in this way? If you're just going to make the results conform to
conventional wisdom, WHY BOTHER DOING A POLL IN THE FIRST PLACE?!